-
Why your culture is affecting your bottom line
How are things done around your workplace? How do you manage challenges and celebrate successes? What do your bosses’ and colleagues’ behaviour, language and expectations say about your work culture? And if you found something you wanted to change, how would you go about it?
-
Why some people fit in certain companies and others run a mile
If you held up a large lens that allowed you to look at your company’s organisational culture, what would you find? What would your colleagues’ behaviour, language and expectations say about your organisational culture? And if you found something you wanted to change, how would you go about it?
-
Public Relations – the search for why and how we can take PR to the boardroom
For many, when one thinks of public relations, they think of champagne-swirling media junkies who you call in a crisis. In reality, nothing could be further from the truth (though we usually do like a glass of bubbles!)
-
Managing Organisational Culture through Communication in Not for Profit organisations
If you held up a large lens that allowed you to look at your organisation’s culture, what would you find? What would your colleagues’ behaviour, language and expectations say about your organisational culture? And if you found something you wanted to change, how would you go about it?
-
How can NFP Associations establish an effective communications strategy?
The role of communications and marketing in Associations and Not For Profits should be squarely centred on supporting the organisation to fulfill its broad-ranging goals. Whether that means supporting people to access a service, or being advocates for a profession, communications needs to be designed, structured and implemented to enable those goals to come to fruition. The only way communications can do this is to have a strategic communications plan.
-
Was that exhibition a success for you?
How to measure your company’s success at exhibitions Your team has just come back from a two-day trade show in which you exhibited, and the Managing Director says: So, was it worth it? The General Manager says: It was good to see what the industry is up to and see all our competitors in one spot – I learnt a lot. The Business Development Manager says: I have 20 new leads – can’t wait till next year. The Marketing Manager says: We didn’t get much interest in our new product – it was a waste of my budget. The Event Manager says: The stand made a real impact – people really knew we were there.…
-
The top 3 challenges facing leaders of business leaders in 2016
As 2016 kicks off, the challenges leaders will face this year have a distinct flavour. As the power of digital continues to dominate, standing out in a crowded market place remains critical and the importance of team heats up.
-
What Santa can teach us about successful marketing
By now, you’ve probably pulled down the tinsel and packed away the Christmas tree, but take a moment to think back to your Christmas break before it becomes a distant memory. On my break this year I, like you, saw thousands of images of Santa Claus, one of the most well-known and pervasive icons of our time. And while I was writing a Christmas card, I couldn’t help but ask myself, ‘what could the big man teach us about successful marketing?’
-
Using your history to communicate the future
Everyday whether it feels like it or not, we make history; a project completed, a relationship over, a new job or a milestone birthday. Often when these events take place we only get a few moments to reflect on how we got there, what the chain of events were that led to that point in time.
-
Making Meaning through Communication
Whether you start your day with a freshly home-brewed espresso, a long haul commute or walking out into the fields, the tasks of your day, your responsibilities, the decisions made and relationships you make are an expression of who you are and what you see as important. Due to this connection, most of us care about the meaning of what we do.
