Organisational Culture
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Felicity Zadro – Ticker Interview with Mike Loder
Watch Felicity Zadro’s interview with Mike Loder on Ticker about the importance of brand and why c-suite need to be the biggest brand champions.
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What does not for profit really mean (Associations Evolve)
“A language is not just words. It’s a culture, a tradition, a unification of a community, a whole history that creates what a community is. It’s all embodied in a language.” Noam Chomsky When I talk to someone from the Associations world, we share a language regarding the context in which we work. We use words like member communication, stakeholders, governance and renewal campaigns, and we know exactly what the other person means. Language shapes the way we perceive the world and our reaction to it. And yet, one of the most important phrases we use in the sector, is one I believe could be holding us, our teams and…
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Communicating Your Value to Your Members All Year Round
One of the questions Associations are asking themselves right now is: how can we communicate the value of our membership? When so much has changed due to the pandemic, the cost versus return of Association membership is being brought into sharp focus. We know the perceived value of membership is key to why organisations become members, renew or stay engaged. However, how we describe and communicate value is a common challenge for all Associations. A good place to start when communicating value is to ask: ‘What does value mean to our members?’ and ‘How is that reflected in our business model?’ What is value? The definition of value includes:…
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The trophy was virtual, but the bubbles real!
Zadro have been named the MyBusiness Awards 2020 Media, Marketing and Advertising Business of the Year! Zadro AKA the Team of Legends won this award after a year that can only be described as ‘one to put down to experience’. We are beyond thrilled with this win! Thank you for putting on a great virtual awards evening MyBusiness! Kudos to the Zadro team, who have stuck together and strong throughout 2020 where our existence as a business was called into question in dramatic fashion (like us all), due to COVID-19. So yeehah us! We rock!
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7 things to think about when managing your most important asset: Business reputation
A brand is what you say about yourself. Your reputation is what others say about you. I’ve had my business for 12 years and over that time I’ve worked with over 400 companies. That’s a lot of marketing and communications plans and brand reputations to consider. My approach to communications is what I call being a ‘business communicator’. I have a mild obsession with my client’s business goals, and I work to achieve them with the tools of communication. I have worked with multinationals, start-ups, family businesses, not-for-profits and listed companies. There are a lot of things to consider when managing your reputation, and here are my top seven lessons…
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Boards, are you truth seeking, or weight throwing?
When you are the consultant working on developing strategy for an organisation and the CEO says, ‘please take out the negative comments received through the staff consultation from the report prepared for the Board’ – you know the system is broken. Depending on your perspective, you might say that the CEO isn’t doing their job properly, however, this request is the result of a set of circumstances that have meant the CEO doesn’t feel like they can deliver the truth, and then more importantly ask for support to address the issues at hand. This goes on and on until unresolved issues bubble to the top and a crisis ensues or, it…
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Why your culture is affecting your bottom line
How are things done around your workplace? How do you manage challenges and celebrate successes? What do your bosses’ and colleagues’ behaviour, language and expectations say about your work culture? And if you found something you wanted to change, how would you go about it?
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Why some people fit in certain companies and others run a mile
If you held up a large lens that allowed you to look at your company’s organisational culture, what would you find? What would your colleagues’ behaviour, language and expectations say about your organisational culture? And if you found something you wanted to change, how would you go about it?
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It’s about how you celebrate your wins
In 2012, James ‘Missile’ Magnussen caused a media storm when he did the unthinkable; he came second to the US’s Nathan Adrian by a single hundredth of a second in the 100m freestyle at the London Olympic Games.
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Managing Organisational Culture through Communication in Not for Profit organisations
If you held up a large lens that allowed you to look at your organisation’s culture, what would you find? What would your colleagues’ behaviour, language and expectations say about your organisational culture? And if you found something you wanted to change, how would you go about it?
