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Unlocking Rebranding Potential: Lessons from Michael Hill’s Brand Overhaul of 2024
Michael Hill, the jewellery store, has just pulled off arguably one of the biggest brand overhauls we’ve seen in retail, or anywhere, in recent years. The high street jewellery store synonymous with high-street shopping centres has completely changed their brand, including its logo mark and visual branding, brand proposition, in-store experience, product lines, website, and positioning in the crowded jewellery marketplace. The only thing they’ve seemingly kept is their name, and that they sell jewellery. Chief Marketing Officer, Jo Feeney has been quoted as saying that the brand has never experienced anything like it, and the work has been grounded in “authenticity and connect(s) to our heritage and history.” The…
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The story behind Zadro: A journey of innovation and resilience
This article talks to how Felicity Zadro has managed the development and growth of communications and brand agency Zadro. By Alexandra Harrison In 2007, Felicity Zadro had a vision, one that would redefine how businesses approach communication. Frustrated by the fragmented process of hiring a copywriter here, a designer there, and a web developer somewhere else, she knew there had to be a better way. Armed with a Master’s in Communication, a deep understanding of integrated strategic communications, and a fierce determination, she took a bold leap. Turning passion into impact At just 29, Felicity left her job, keeping her employer as Zadro’s first retained client, a partnership that lasted…
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Felicity Zadro – Ticker Interview with Mike Loder
Watch Felicity Zadro’s interview with Mike Loder on Ticker about the importance of brand and why c-suite need to be the biggest brand champions.
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Staying ahead of the curve in 2024
Felicity Zadro recently shared her expertise in Dynamic Business – Let’s Talk Business article on The insider’s guide for budget-conscious marketers. Dive into her insights on staying ahead of the curve in 2024 here.
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How do you know when your brand is working for you?
“What is a brand?” and “What is its real impact on your business’ success?” are two of the most important questions organisation owners and operators can ask. Having a business that has a logo, does not equal having a brand. But having a brand – one that is working, active, refreshed, and authentic – does equal having a business. This is because it takes a long time to build credibility, awareness, recognition, and basically an understanding of what you stand for in the world. It takes time to build what your stakeholders, including your staff, can expect (and not expect) from you. Fundamentally, your brand is a long-term relationship that…
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What does not for profit really mean (Associations Evolve)
“A language is not just words. It’s a culture, a tradition, a unification of a community, a whole history that creates what a community is. It’s all embodied in a language.” Noam Chomsky When I talk to someone from the Associations world, we share a language regarding the context in which we work. We use words like member communication, stakeholders, governance and renewal campaigns, and we know exactly what the other person means. Language shapes the way we perceive the world and our reaction to it. And yet, one of the most important phrases we use in the sector, is one I believe could be holding us, our teams and…
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10 Years of being Spicy!
The Zadro team are thrilled to be named in the 2023 Spice Hot 100: Services and Suppliers in the Best PR and Marketing Company category for the 10th year in a row! Thank you to all our friends and readers of Spice Magazine who voted for us this year, and every year. It’s an honour to be named amongst all the incredible finalists.
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Crisis Communications: Insurance for your brand and reputation
Corporate crises can come in many forms: technical issues, natural disasters, shifts in government policy, employee misconduct, customer complaints, a global pandemic, cybersecurity, product recalls, conflict with interest groups – to name a few. One thing is certain, at some stage in your career you’ll need to deal with a crisis that has potential ramifications for your most valuable assets: your brand, reputation and stakeholder relationships – or even your business survival. Each organisation has a unique set of risks and exposures in addition to their people’s behaviour that can impact them dramatically and quickly. Therefore, the best way to address a crisis is proactively and with a carefully considered…
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What will 2023 have in store for us?
This year has been a 12-month white-knuckle rollercoaster ride as organisations rode the ups and downs, twists and turns of an extraordinary year in-through-post COVID, depending on what sector you work in. The leaders and teams we’ve been working with have juggled a complex set of circumstances, including increasing demand, limited staff, new obstacles, a change in federal government, geo-political pressures, workforce shifts, and each having to uncover, design and test their new normal for themselves and their people. I applaud all the remarkable people we at Zadro are fortunate to work and walk beside, and thank our clients for their trust, openness, willingness to try something new, and acknowledge…
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Microlearning: Efficient, effective and employer approved
“Stay in ‘Student Mode’, the best leaders I know see learning as a daily practice.” Simon Sinek Learning is a never-ending process and is something we should be continually investing in because when we stop learning, we stop growing. However, this is easier said than done for busy professionals; it can seem almost impossible to carve out time for learning. However, it is important to re-prioritise learning regardless of what level you sit at, as it is essential for our professional growth and personal fulfillment – and microlearning can be a great place to start. Microlearning courses, are bite-sized, small learning exercises focusing on practical skills and techniques that can…
