Insights and Strategy
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Crisis Communications: Insurance for your brand and reputation
Corporate crises can come in many forms: technical issues, natural disasters, shifts in government policy, employee misconduct, customer complaints, a global pandemic, cybersecurity, product recalls, conflict with interest groups – to name a few. One thing is certain, at some stage in your career you’ll need to deal with a crisis that has potential ramifications for your most valuable assets: your brand, reputation and stakeholder relationships – or even your business survival. Each organisation has a unique set of risks and exposures in addition to their people’s behaviour that can impact them dramatically and quickly. Therefore, the best way to address a crisis is proactively and with a carefully considered…
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What will 2023 have in store for us?
This year has been a 12-month white-knuckle rollercoaster ride as organisations rode the ups and downs, twists and turns of an extraordinary year in-through-post COVID, depending on what sector you work in. The leaders and teams we’ve been working with have juggled a complex set of circumstances, including increasing demand, limited staff, new obstacles, a change in federal government, geo-political pressures, workforce shifts, and each having to uncover, design and test their new normal for themselves and their people. I applaud all the remarkable people we at Zadro are fortunate to work and walk beside, and thank our clients for their trust, openness, willingness to try something new, and acknowledge…
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Microlearning: Efficient, effective and employer approved
“Stay in ‘Student Mode’, the best leaders I know see learning as a daily practice.” Simon Sinek Learning is a never-ending process and is something we should be continually investing in because when we stop learning, we stop growing. However, this is easier said than done for busy professionals; it can seem almost impossible to carve out time for learning. However, it is important to re-prioritise learning regardless of what level you sit at, as it is essential for our professional growth and personal fulfillment – and microlearning can be a great place to start. Microlearning courses, are bite-sized, small learning exercises focusing on practical skills and techniques that can…
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Leading through Uncertainty with a Strategy
When I was a kid, I loved bouncing a tennis ball against a wall. I liked the sound it made, and the fact I couldn’t always tell where it was going to bounce back – but I always knew it would. The wall was a constant, and despite my energy levels or whatever else was going on, it was always there tempting me to do better next time. For me, business and communications strategies are like that wall, they are a constant idea, aspiration and a collegially determined plan that you can keep coming back to, regardless of the situation at hand. Over the last 18 months, one of the…
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A Fruitful Conversation with Lynne Schinella!
The amazing Lynne Schinella invited me to have a chat on her podcast Fruitful Conversations! And, it was fun. I’ve admired Lynne for many years. She is the author of BITE ME – and other do’s & don’ts of dealing with our differences. Which I recommend all the time. Her fruit personality profiling system has been used by Zadro Agency for a while, and we use the language of it almost every day. It is a powerful, fast-track way to bring shared ideas about each other, and therefore understanding and empathy into a team. And, of course as an Apple, I loved it! Lynne’s new book: PICK ME! Loving and…
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My Corona
The news that I was reading from my emails was like a corporate horror movie. Email after email were from clients, people I know well, whom I have worked with for years, politely but with quiet desperation pulling out of their contracts.
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Back to the future of events (podcast)
Ep. 7 – Your Future Hasn’t Been Written Yet (with Felicity Zadro) There’s been a lot speculation about when our beloved industry will be able to start up again… some of us have even been wondering if we have a voice representing us. In this episode, we find out that we don’t have one voice, we have an army of them. Our guest, Felicity Zadro from Zadro Agency joins us for a chat straight after an Exhibition & Events Association of Australasia (EEAA) meeting just minutes before our chat. We hear all about the proactive lobbying that the board of EEAA have been doing on our behalf. She shares her agency’s approach…
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Buenos Aries Connections
I could still feel the thumping of the famed Boca Juniors football stadium through my heart and the singing of the loyal men in my ears when I stood on Calle Lima waiting for a small green car to stop and for long lost relatives to pile out.
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Tatiana the Warrior
International Women’s Day 2020 Fifteen years ago I was teaching English in a town called Sucre, the second capital of Bolivia. The school was run by a vivacious and intelligent woman named Tatiana. One day Tatiana asked me to go to lunch at her home. There I met Tatiana Snr, who is still one of the impressive people I’ve ever met. When Tatiana Snr was very young she was the target of a very powerful man’s attention who promised her security and a home. When she fell pregnant, he disowned her, refused to acknowledge her or the pregnancy. Her family was ashamed and kicked her out. She lived on the…
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Goodbye for now
My grandmother was an inspiration, great friend and source of continual love and laughs. I gave an eulogy at her funeral in late 2019, on behalf of my cousins. Nanna was an eternal optimist, fiercely loyal, staunchly independent who could stand her ground and state her mind with dignity and grace. She loved her family deeply, wholly and with every fibre of her being. Nanna was the most exceptional cook. And she did a lot of it. When you piled around for dinner and gnocchi was on the menu, it was like winning the lottery. Those mouth-watering, soft dissolving clouds of delight were the best thing to eat – ever.…
