Business
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The story behind Zadro: A journey of innovation and resilience
This article talks to how Felicity Zadro has managed the development and growth of communications and brand agency Zadro. By Alexandra Harrison In 2007, Felicity Zadro had a vision, one that would redefine how businesses approach communication. Frustrated by the fragmented process of hiring a copywriter here, a designer there, and a web developer somewhere else, she knew there had to be a better way. Armed with a Master’s in Communication, a deep understanding of integrated strategic communications, and a fierce determination, she took a bold leap. Turning passion into impact At just 29, Felicity left her job, keeping her employer as Zadro’s first retained client, a partnership that lasted…
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Unlocking Rebranding Potential: Lessons from Michael Hill’s Brand Overhaul of 2024
Michael Hill, the jewellery store, has just pulled off arguably one of the biggest brand overhauls we’ve seen in retail, or anywhere, in recent years. The high street jewellery store synonymous with high-street shopping centres has completely changed their brand, including its logo mark and visual branding, brand proposition, in-store experience, product lines, website, and positioning in the crowded jewellery marketplace. The only thing they’ve seemingly kept is their name, and that they sell jewellery. Chief Marketing Officer, Jo Feeney has been quoted as saying that the brand has never experienced anything like it, and the work has been grounded in “authenticity and connect(s) to our heritage and history.” The…
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What does not for profit really mean (Associations Evolve)
“A language is not just words. It’s a culture, a tradition, a unification of a community, a whole history that creates what a community is. It’s all embodied in a language.” Noam Chomsky When I talk to someone from the Associations world, we share a language regarding the context in which we work. We use words like member communication, stakeholders, governance and renewal campaigns, and we know exactly what the other person means. Language shapes the way we perceive the world and our reaction to it. And yet, one of the most important phrases we use in the sector, is one I believe could be holding us, our teams and…
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10 Years of being Spicy!
The Zadro team are thrilled to be named in the 2023 Spice Hot 100: Services and Suppliers in the Best PR and Marketing Company category for the 10th year in a row! Thank you to all our friends and readers of Spice Magazine who voted for us this year, and every year. It’s an honour to be named amongst all the incredible finalists.
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Crisis Communications: Insurance for your brand and reputation
Corporate crises can come in many forms: technical issues, natural disasters, shifts in government policy, employee misconduct, customer complaints, a global pandemic, cybersecurity, product recalls, conflict with interest groups – to name a few. One thing is certain, at some stage in your career you’ll need to deal with a crisis that has potential ramifications for your most valuable assets: your brand, reputation and stakeholder relationships – or even your business survival. Each organisation has a unique set of risks and exposures in addition to their people’s behaviour that can impact them dramatically and quickly. Therefore, the best way to address a crisis is proactively and with a carefully considered…
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Microlearning: Efficient, effective and employer approved
“Stay in ‘Student Mode’, the best leaders I know see learning as a daily practice.” Simon Sinek Learning is a never-ending process and is something we should be continually investing in because when we stop learning, we stop growing. However, this is easier said than done for busy professionals; it can seem almost impossible to carve out time for learning. However, it is important to re-prioritise learning regardless of what level you sit at, as it is essential for our professional growth and personal fulfillment – and microlearning can be a great place to start. Microlearning courses, are bite-sized, small learning exercises focusing on practical skills and techniques that can…
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How to reset your communications and marketing teams
Associations who have successfully come through the peak of the pandemic, are now finding their communications and marketing strategies in need of an upgrade. This makes sense, as the market, membership, and consumer behaviours and expectations, have shifted hugely over the last few years and as such, brands, messaging and even positioning can appear tired, less impactful, and in need of a refresh. Communications management guides the strategic, deliberate, sustained and measured two-way relationship an organisation has with its stakeholders. So, when our stakeholders change, so too must our communications. But how to go about this in a way that engages the team, stays in budget, uses your existing resources,…
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Leading through Uncertainty with a Strategy
When I was a kid, I loved bouncing a tennis ball against a wall. I liked the sound it made, and the fact I couldn’t always tell where it was going to bounce back – but I always knew it would. The wall was a constant, and despite my energy levels or whatever else was going on, it was always there tempting me to do better next time. For me, business and communications strategies are like that wall, they are a constant idea, aspiration and a collegially determined plan that you can keep coming back to, regardless of the situation at hand. Over the last 18 months, one of the…
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The trophy was virtual, but the bubbles real!
Zadro have been named the MyBusiness Awards 2020 Media, Marketing and Advertising Business of the Year! Zadro AKA the Team of Legends won this award after a year that can only be described as ‘one to put down to experience’. We are beyond thrilled with this win! Thank you for putting on a great virtual awards evening MyBusiness! Kudos to the Zadro team, who have stuck together and strong throughout 2020 where our existence as a business was called into question in dramatic fashion (like us all), due to COVID-19. So yeehah us! We rock!
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Back to the future of events (podcast)
Ep. 7 – Your Future Hasn’t Been Written Yet (with Felicity Zadro) There’s been a lot speculation about when our beloved industry will be able to start up again… some of us have even been wondering if we have a voice representing us. In this episode, we find out that we don’t have one voice, we have an army of them. Our guest, Felicity Zadro from Zadro Agency joins us for a chat straight after an Exhibition & Events Association of Australasia (EEAA) meeting just minutes before our chat. We hear all about the proactive lobbying that the board of EEAA have been doing on our behalf. She shares her agency’s approach…
