Business
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7 things to think about when managing your most important asset: Business reputation
A brand is what you say about yourself. Your reputation is what others say about you. I’ve had my business for 12 years and over that time I’ve worked with over 400 companies. That’s a lot of marketing and communications plans and brand reputations to consider. My approach to communications is what I call being a ‘business communicator’. I have a mild obsession with my client’s business goals, and I work to achieve them with the tools of communication. I have worked with multinationals, start-ups, family businesses, not-for-profits and listed companies. There are a lot of things to consider when managing your reputation, and here are my top seven lessons…
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Love of communications leads to entrepreneurial success
It was a pleasure to have my career (and it’s twists and turns) feature on the My Future website, which encourages others to think differently about their career paths. Read the full article here: https://myfuture.edu.au/case-studies/details?id=love-of-communications-leads-to-entrepreneurial-success#/
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The Business Owner Meet Up
It is well documented that meeting up with your peers is good for your (business) soul. You know what? It really, really is. I don’t know a business owner who has it all sorted – working the four-day week and not having issues associated with managing people. We are busy. I get it. But we must make time in our days, weeks and quarters to do what nurtures our (business) souls – that is to meet with our peers and chat – and in that time, be honest and lay it all bare. You’ve probably heard it a million times, but IT IS PART OF THE JOB and an important one at…
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Your path to success through the power of no.
When smart people who have success in their careers go out on their own, there is a period that follows that can only be described as turbulent. Not always negative turbulence but the swishy-swashy-throw-you-off-your-feet type of turbulence that messes with your head. You knew it would be different and challenging, but did you really expect doing the same profession employed through a different set of circumstances could be THAT different? Well it is. And everyone has an opinion about it. You’ll meet the “OMG! You’ve gone out on your own” people and “Awesome, I’ll capture you for myself” people. There will be the ones who say, “Partner with me for free…
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Honey attracts more flies
The client – supplier relationship has changed. The old paradigm of the master/servant relationship that sees the client hold all the strings, has gone to where it belongs, the rubbish. Where once it might have been OK (or more normal) to have tantrums, raise voices and threaten sacking the client on a whim, are now just viewed with annoyance, pity and then anger. Why anyone would think that treating people working on a creative project with no respect, with superstition or malevolent behaviour is a good idea doesn’t know how to manage people, get great work, loyalty or even good will. The best way to get a tick-a-box approach to…
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Is the traditional PR agency model broken?
Mumbrella invites the most senior PR professionals to share their opposing views on the industry’s biggest issues. Felicity was invited to go head to head with PPR’s Michael Pooley to debate whether the traditional PR agency model is broken… See More
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Felicity wins two global Businesswomen Awards
Around the globe, within a vast number of industries, women continue to establish themselves as being a significant part of the business world. From banking to media, powerful women are striving daily towards great success. Despite women contributing to over half of the global workforce, their contributions are often overlooked. Therefore, we are excited to announce that Zadro’s Managing Director, Felicity has been honoured with two prestigious awards in Corporate Vision Magazine’s Businesswomen Awards 2017. Felicity was awarded Communications Entrepreneur of the Year 2017 – New South Wales and Best Women-Run Communication & PR Agency 2017. The Corporate Vision Awards is dedicated to recognising outstanding achievement in innovation and performance in each…
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Singapore MICE Forum
SACEOS this year hosted the Singapore MICE Forum, to explore the challenge faced by the events industry in its ability to engage the audience from the conceptualisation to materialisation stages of events. The question posed to attendees – “Are we really engaging?” SACEOS operates to help those in the events business to develop and prosper, and to work closely with the government to meet the objective of making Singapore the best venue in Asia. Felicity was invited to facilitate a panel at this year’s Forum, to share insights from leading companies on what they see as important considerations when it comes to branding/positioning in Asia. On the panel was Wee…
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Singapore MICE Forum – Masterclass on Integrated Communication
As part of this year’s 2017 Singapore MICE Forum, Felicity was commissioned by SACEOS to write and deliver a one-day masterclass on integrated marketing communications for the travel, tourism and business events industry. Deliverables for the workshop included: What is IMC? What is the benefit? What are the latest trends in marketing? How to write an integrated communications plan? Measurement and evaluation The system and tools of IMC Ten Singapore-based events professionals attended the interactive workshop, covering how to get more value from marketing communications strategies. Key insights of the day centred on the way practitioners are the translators to the power of communications, asked to cut through more noise…
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10 things I’ve learnt from 10 years in business
Valuing the work that you do is hard. Your impact is not the same for everyone and adjusting that to suit people’s needs is something that takes time to get right. Focusing on the work and not the bank balance reaps more return. More people should say exactly what they are thinking; and more people should be ok with hearing it. It would save time and we’d get a lot more done. Know your weaknesses and outsource them to others. Anything else is a false economy. You can’t do everything, nor do everything well. Being present with someone for 10 mins and looking them in the eye accomplishes more than…
