Strategy
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Unlocking Rebranding Potential: Lessons from Michael Hill’s Brand Overhaul of 2024
Michael Hill, the jewellery store, has just pulled off arguably one of the biggest brand overhauls we’ve seen in retail, or anywhere, in recent years. The high street jewellery store synonymous with high-street shopping centres has completely changed their brand, including its logo mark and visual branding, brand proposition, in-store experience, product lines, website, and positioning in the crowded jewellery marketplace. The only thing they’ve seemingly kept is their name, and that they sell jewellery. Chief Marketing Officer, Jo Feeney has been quoted as saying that the brand has never experienced anything like it, and the work has been grounded in “authenticity and connect(s) to our heritage and history.” The…
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Staying ahead of the curve in 2024
Felicity Zadro recently shared her expertise in Dynamic Business – Let’s Talk Business article on The insider’s guide for budget-conscious marketers. Dive into her insights on staying ahead of the curve in 2024 here.
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BreakOut Series – Media and PR – the big questions and issues.
Felicity Zadro joins Brad Foster in a four-part series on the relationship between media and PR. This series was filmed in Sydney at the end of 2020 as part of the MICENET BreakOut Series. Brad Foster has over 20 years experience in business events journalism and is a leading editor in the industry. We have a frank conversation about creating news, how to work with the media, what not to do, the value of the press release and more! Thank you to AV1 for the use of their studios at the MCA Sydney. Episode One of Working with the Media – the relationship between PR and Media, what is news…
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Back to the future of events (podcast)
Ep. 7 – Your Future Hasn’t Been Written Yet (with Felicity Zadro) There’s been a lot speculation about when our beloved industry will be able to start up again… some of us have even been wondering if we have a voice representing us. In this episode, we find out that we don’t have one voice, we have an army of them. Our guest, Felicity Zadro from Zadro Agency joins us for a chat straight after an Exhibition & Events Association of Australasia (EEAA) meeting just minutes before our chat. We hear all about the proactive lobbying that the board of EEAA have been doing on our behalf. She shares her agency’s approach…
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The Business Owner Meet Up
It is well documented that meeting up with your peers is good for your (business) soul. You know what? It really, really is. I don’t know a business owner who has it all sorted – working the four-day week and not having issues associated with managing people. We are busy. I get it. But we must make time in our days, weeks and quarters to do what nurtures our (business) souls – that is to meet with our peers and chat – and in that time, be honest and lay it all bare. You’ve probably heard it a million times, but IT IS PART OF THE JOB and an important one at…
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Your path to success through the power of no.
When smart people who have success in their careers go out on their own, there is a period that follows that can only be described as turbulent. Not always negative turbulence but the swishy-swashy-throw-you-off-your-feet type of turbulence that messes with your head. You knew it would be different and challenging, but did you really expect doing the same profession employed through a different set of circumstances could be THAT different? Well it is. And everyone has an opinion about it. You’ll meet the “OMG! You’ve gone out on your own” people and “Awesome, I’ll capture you for myself” people. There will be the ones who say, “Partner with me for free…
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Is the traditional PR agency model broken?
Mumbrella invites the most senior PR professionals to share their opposing views on the industry’s biggest issues. Felicity was invited to go head to head with PPR’s Michael Pooley to debate whether the traditional PR agency model is broken… See More
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Singapore MICE Forum
SACEOS this year hosted the Singapore MICE Forum, to explore the challenge faced by the events industry in its ability to engage the audience from the conceptualisation to materialisation stages of events. The question posed to attendees – “Are we really engaging?” SACEOS operates to help those in the events business to develop and prosper, and to work closely with the government to meet the objective of making Singapore the best venue in Asia. Felicity was invited to facilitate a panel at this year’s Forum, to share insights from leading companies on what they see as important considerations when it comes to branding/positioning in Asia. On the panel was Wee…
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Singapore MICE Forum – Masterclass on Integrated Communication
As part of this year’s 2017 Singapore MICE Forum, Felicity was commissioned by SACEOS to write and deliver a one-day masterclass on integrated marketing communications for the travel, tourism and business events industry. Deliverables for the workshop included: What is IMC? What is the benefit? What are the latest trends in marketing? How to write an integrated communications plan? Measurement and evaluation The system and tools of IMC Ten Singapore-based events professionals attended the interactive workshop, covering how to get more value from marketing communications strategies. Key insights of the day centred on the way practitioners are the translators to the power of communications, asked to cut through more noise…
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Amplifying the Event – Making an Impact Beyond the Live Experience
This presentation – Amplifying the Event – Making an Impact Beyond the Live Experience – was given at the PCOA Conference in November 2016. Please click here to view the full webcam presentation.
