BreakOut Series – Media and PR – the big questions and issues.

Felicity Zadro joins Brad Foster in a four-part series on the relationship between media and PR.

This series was filmed in Sydney at the end of 2020 as part of the MICENET BreakOut Series. Brad Foster has over 20 years experience in business events journalism and is a leading editor in the industry. We have a frank conversation about creating news, how to work with the media, what not to do, the value of the press release and more! Thank you to AV1 for the use of their studios at the MCA Sydney.

Episode One of Working with the Media – the relationship between PR and Media, what is news and more!

Episode Two of Working with the Media – we talk about the frequency of sending out media releases, what is news and more!

Episode Three of Working with the Media – we talk about using social media and building relationships with press and industry.

Episode Four of Working with the Media – when and how to use advertising, the media landscape.