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Felicity Zadro – Ticker Interview with Mike Loder
Watch Felicity Zadro’s interview with Mike Loder on Ticker about the importance of brand and why c-suite need to be the biggest brand champions.
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Unlocking Rebranding Potential: Lessons from Michael Hill’s Brand Overhaul of 2024
Michael Hill, the jewellery store, has just pulled off arguably one of the biggest brand overhauls we’ve seen in retail, or anywhere, in recent years. The high street jewellery store synonymous with high-street shopping centres has completely changed their brand, including its logo mark and visual branding, brand proposition, in-store experience, product lines, website, and positioning in the crowded jewellery marketplace. The only thing they’ve seemingly kept is their name, and that they sell jewellery. Chief Marketing Officer, Jo Feeney has been quoted as saying that the brand has never experienced anything like it, and the work has been grounded in “authenticity and connect(s) to our heritage and history.” The…
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Up and down like a yo-yo, a day in the life of a business owner
Some people ask me, “What’s it like owning a business? It must be great,” and a lot of the time it is. My particularly fantastic days are when the members of the team achieve beyond their own expectations and they overcome a challenge and triumph. They are my greatest days. Great days are when you win a new piece of business that you fought hard for and you know you’re right for. Great days are when people are happy and there’s great energy in the office, there’s money in the bank and there’s the will to keep growing and expanding and developing. Great days are when a client sends an…
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Amplifying the Event – Making an Impact Beyond the Live Experience
This presentation – Amplifying the Event – Making an Impact Beyond the Live Experience – was given at the PCOA Conference in November 2016. Please click here to view the full webcam presentation.
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HOW TO WRITE A KILLER MARKETING PLAN – the hard parts uncovered
This article was originally published in Spice Magazine, Issue 76, Feb 2017, p. 11 Google will provide millions of articles telling you that in order to have a killer marketing plan, you need SMART goals, great key messages, and a timeline you can stick to. There are templates galore with directions on what to put into which box. These are great, and immensely useful, however, after working with over 400 companies, I can say, it is not a poorly constructed SWOT or having too many goals that will make a marketing plan fail. The key to writing a marketing plan that really works, lies in how the plan is brought together,…
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Do we have strategy days to process emotion?
At a recent CEO luncheon, the business leaders around the table got talking about the challenges of developing strategy in their organisations. Through the discussion we addressed how often, why and what ensues, when one leader said, ‘I think we have strategy days to process the emotion in the business.’ This seemingly incongruous idea about emotion and strategy struck a chord with me. I’ve often talked about strategy being the vehicle to consensus, but does it go deeper than that? In the seemingly logical, analytical process of developing strategy, are we missing the ingredient that will make it all stick? Naming and dealing with our emotions?
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Why I can sleep at night…
Managing a communications agency, is not easy, it’s like trying to lasso a runaway train. The speed of change in our industry is Pharlap-quick and the glitzy lights of the latest digital solution sometimes blinding. Having said that, I sleep well at night (when the little one allows) because I know that I’ve staked our business on solid and steady tracks that any runaway train might need – strategy.
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Would a rose smell as sweet?
“A rose by any other name would smell as sweet” ~ William Shakespeare The decision to change the name of established and successful organisations is not one to be taken lightly. However, the ‘great name debate’ is one many companies and associations in all types of industries across the globe face. It is often one of those issues that lie just under the surface at management level and boil up to the surface at irregular and often inconvenient moments – only to be quashed under the weight of undertaking such an overwhelming task. Having been involved in a number of ‘great name debates’ (including my own) over the years, the…
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The seven rules of effective communications planning
You know you need to, and you know you should, but will you put off developing your strategic communications plan in 2015? The start of any New Year is the perfect time to stop and reflect on the successes (and failures – let’s be honest) of your business or event and its related marketing efforts in the year gone by. It is also the perfect time to prepare your strategic communications plan so you can take charge and gain control over your year ahead.
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What not to do in social media for events
The second wave of social media is here. The first wave was like whiplash; it was quick, a shock and for many – a pain in the neck.
