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Amplifying the Event – Making an Impact Beyond the Live Experience
This presentation – Â Amplifying the Event – Making an Impact Beyond the Live Experience – was given at the PCOA Conference in November 2016. Please click here to view the full webcam presentation.
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Public Relations – the search for why and how we can take PR to the boardroom
For many, when one thinks of public relations, they think of champagne-swirling media junkies who you call in a crisis. In reality, nothing could be further from the truth (though we usually do like a glass of bubbles!)
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Measuring your event public relations – is it even possible?
When you were growing up, did you know someone who was constantly misunderstood? Someone whose flashy smile and golden locks meant they were automatically filed into the flaky basket? Someone who you discovered was creative, dedicated and insightful when you got to know them? You’ve just met public relations; the poor cousin to marketing, grossly misconstrued and considered by some as un-measurable.
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How much should you spend on marketing and communications for your business?
When things are going well If we want to keep our offices and warehouses, we have to keep paying the rent. There might be some days that you don’t use your workplace, but we know that we still have to pay the bills, otherwise we’ll lose the access to our business tools. Imagine having to find a new premise to work from every Monday morning!
