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Felicity Zadro – Ticker Interview with Mike Loder
Watch Felicity Zadro’s interview with Mike Loder on Ticker about the importance of brand and why c-suite need to be the biggest brand champions.
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Unlocking Rebranding Potential: Lessons from Michael Hill’s Brand Overhaul of 2024
Michael Hill, the jewellery store, has just pulled off arguably one of the biggest brand overhauls we’ve seen in retail, or anywhere, in recent years. The high street jewellery store synonymous with high-street shopping centres has completely changed their brand, including its logo mark and visual branding, brand proposition, in-store experience, product lines, website, and positioning in the crowded jewellery marketplace. The only thing they’ve seemingly kept is their name, and that they sell jewellery. Chief Marketing Officer, Jo Feeney has been quoted as saying that the brand has never experienced anything like it, and the work has been grounded in “authenticity and connect(s) to our heritage and history.” The…
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Would a rose smell as sweet?
“A rose by any other name would smell as sweet” ~ William Shakespeare The decision to change the name of established and successful organisations is not one to be taken lightly. However, the ‘great name debate’ is one many companies and associations in all types of industries across the globe face. It is often one of those issues that lie just under the surface at management level and boil up to the surface at irregular and often inconvenient moments – only to be quashed under the weight of undertaking such an overwhelming task. Having been involved in a number of ‘great name debates’ (including my own) over the years, the…
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Public Relations – the search for why and how we can take PR to the boardroom
For many, when one thinks of public relations, they think of champagne-swirling media junkies who you call in a crisis. In reality, nothing could be further from the truth (though we usually do like a glass of bubbles!)
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Measuring your event public relations – is it even possible?
When you were growing up, did you know someone who was constantly misunderstood? Someone whose flashy smile and golden locks meant they were automatically filed into the flaky basket? Someone who you discovered was creative, dedicated and insightful when you got to know them? You’ve just met public relations; the poor cousin to marketing, grossly misconstrued and considered by some as un-measurable.
