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Measuring your event public relations – is it even possible?
When you were growing up, did you know someone who was constantly misunderstood? Someone whose flashy smile and golden locks meant they were automatically filed into the flaky basket? Someone who you discovered was creative, dedicated and insightful when you got to know them? You’ve just met public relations; the poor cousin to marketing, grossly misconstrued and considered by some as un-measurable.
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Was that exhibition a success for you?
How to measure your company’s success at exhibitions Your team has just come back from a two-day trade show in which you exhibited, and the Managing Director says: So, was it worth it? The General Manager says: It was good to see what the industry is up to and see all our competitors in one spot – I learnt a lot. The Business Development Manager says: I have 20 new leads – can’t wait till next year. The Marketing Manager says: We didn’t get much interest in our new product – it was a waste of my budget. The Event Manager says: The stand made a real impact – people really knew we were there.…
