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Staying ahead of the curve in 2024
Felicity Zadro recently shared her expertise in Dynamic Business – Let’s Talk Business article on The insider’s guide for budget-conscious marketers. Dive into her insights on staying ahead of the curve in 2024 here.
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HOW TO WRITE A KILLER MARKETING PLAN – the hard parts uncovered
This article was originally published in Spice Magazine, Issue 76, Feb 2017, p. 11 Google will provide millions of articles telling you that in order to have a killer marketing plan, you need SMART goals, great key messages, and a timeline you can stick to. There are templates galore with directions on what to put into which box. These are great, and immensely useful, however, after working with over 400 companies, I can say, it is not a poorly constructed SWOT or having too many goals that will make a marketing plan fail. The key to writing a marketing plan that really works, lies in how the plan is brought together,…
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How can NFP Associations establish an effective communications strategy?
The role of communications and marketing in Associations and Not For Profits should be squarely centred on supporting the organisation to fulfill its broad-ranging goals. Whether that means supporting people to access a service, or being advocates for a profession, communications needs to be designed, structured and implemented to enable those goals to come to fruition. The only way communications can do this is to have a strategic communications plan.
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Was that exhibition a success for you?
How to measure your company’s success at exhibitions Your team has just come back from a two-day trade show in which you exhibited, and the Managing Director says: So, was it worth it? The General Manager says: It was good to see what the industry is up to and see all our competitors in one spot – I learnt a lot. The Business Development Manager says: I have 20 new leads – can’t wait till next year. The Marketing Manager says: We didn’t get much interest in our new product – it was a waste of my budget. The Event Manager says: The stand made a real impact – people really knew we were there.…
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What Santa can teach us about successful marketing
By now, you’ve probably pulled down the tinsel and packed away the Christmas tree, but take a moment to think back to your Christmas break before it becomes a distant memory. On my break this year I, like you, saw thousands of images of Santa Claus, one of the most well-known and pervasive icons of our time. And while I was writing a Christmas card, I couldn’t help but ask myself, ‘what could the big man teach us about successful marketing?’
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How much should you spend on marketing and communications for your business?
When things are going well If we want to keep our offices and warehouses, we have to keep paying the rent. There might be some days that you don’t use your workplace, but we know that we still have to pay the bills, otherwise we’ll lose the access to our business tools. Imagine having to find a new premise to work from every Monday morning!
