Felicity Zadro

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  • Home
  • About
  • Blog
    • Business
    • Communications and Brand
    • Leadership
    • Organisational Culture
    • Insights and Strategy
  • Books
    • From the Formal Lounge Room
    • A brand is not a logo: The Playbook
  • Contact
  • The team at Zadro's launch party
    Business,  Communications and Brand,  Leadership

    The story behind Zadro: A journey of innovation and resilience  

    May 14, 2025 /

    This article talks to how Felicity Zadro has managed the development and growth of communications and brand agency Zadro. By Alexandra Harrison In 2007, Felicity Zadro had a vision, one that would redefine how businesses approach communication. Frustrated by the fragmented process of hiring a copywriter here, a designer there, and a web developer somewhere else, she knew there had to be a better way. Armed with a Master’s in Communication, a deep understanding of integrated strategic communications, and a fierce determination, she took a bold leap. Turning passion into impact At just 29, Felicity left her job, keeping her employer as Zadro’s first retained client, a partnership that lasted…

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    Felicity Zadro

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About Felicity

How to make change in organisations and then how to make them stick are the questions Felicity thinks about most.

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