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The story behind Zadro: A journey of innovation and resilience
This article talks to how Felicity Zadro has managed the development and growth of communications and brand agency Zadro. By Alexandra Harrison In 2007, Felicity Zadro had a vision, one that would redefine how businesses approach communication. Frustrated by the fragmented process of hiring a copywriter here, a designer there, and a web developer somewhere else, she knew there had to be a better way. Armed with a Master’s in Communication, a deep understanding of integrated strategic communications, and a fierce determination, she took a bold leap. Turning passion into impact At just 29, Felicity left her job, keeping her employer as Zadro’s first retained client, a partnership that lasted…
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Back to the future of events (podcast)
Ep. 7 – Your Future Hasn’t Been Written Yet (with Felicity Zadro) There’s been a lot speculation about when our beloved industry will be able to start up again… some of us have even been wondering if we have a voice representing us. In this episode, we find out that we don’t have one voice, we have an army of them. Our guest, Felicity Zadro from Zadro Agency joins us for a chat straight after an Exhibition & Events Association of Australasia (EEAA) meeting just minutes before our chat. We hear all about the proactive lobbying that the board of EEAA have been doing on our behalf. She shares her agency’s approach…





