Felicity Zadro

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  • Home
  • About
  • Blog
    • Business
    • Communications and Brand
    • Leadership
    • Organisational Culture
    • Insights and Strategy
  • Books
    • From the Formal Lounge Room
    • A brand is not a logo: The Playbook
  • Contact
  • The team at Zadro's launch party
    Business,  Communications and Brand,  Leadership

    The story behind Zadro: A journey of innovation and resilience  

    May 14, 2025 /

    This article talks to how Felicity Zadro has managed the development and growth of communications and brand agency Zadro. By Alexandra Harrison In 2007, Felicity Zadro had a vision, one that would redefine how businesses approach communication. Frustrated by the fragmented process of hiring a copywriter here, a designer there, and a web developer somewhere else, she knew there had to be a better way. Armed with a Master’s in Communication, a deep understanding of integrated strategic communications, and a fierce determination, she took a bold leap. Turning passion into impact At just 29, Felicity left her job, keeping her employer as Zadro’s first retained client, a partnership that lasted…

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    Felicity Zadro

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    How to reset your communications and marketing teams

    September 13, 2022
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    Microlearning: Efficient, effective and employer approved

    December 21, 2022

    10 things I’ve learnt from 10 years in business

    July 4, 2017
  • Business,  Communications and Brand,  Insights and Strategy,  Strategy

    Back to the future of events (podcast)

    June 26, 2020 /

    Ep. 7 – Your Future Hasn’t Been Written Yet (with Felicity Zadro) There’s been a lot speculation about when our beloved industry will be able to start up again… some of us have even been wondering if we have a voice representing us. In this episode, we find out that we don’t have one voice, we have an army of them. Our guest, Felicity Zadro from Zadro Agency joins us for a chat straight after an Exhibition & Events Association of Australasia (EEAA) meeting just minutes before our chat. We hear all about the proactive lobbying that the board of EEAA have been doing on our behalf. She shares her agency’s approach…

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    Felicity Zadro

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    What I applied to parenthood that I learnt from ‘business-hood’

    January 20, 2017

    Felicity wins two global Businesswomen Awards

    September 18, 2017
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    Crisis Communications: Insurance for your brand and reputation

    May 15, 2023

About Felicity

How to make change in organisations and then how to make them stick are the questions Felicity thinks about most.

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  • Business (34)
  • Communications and Brand (29)
  • Insights and Strategy (17)
  • Leadership (25)
  • Organisational Culture (12)
  • Strategy (23)
  • Uncategorized (2)

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