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How do you know when your brand is working for you?
“What is a brand?” and “What is its real impact on your business’ success?” are two of the most important questions organisation owners and operators can ask. Having a business that has a logo, does not equal having a brand. But having a brand – one that is working, active, refreshed, and authentic – does equal having a business. This is because it takes a long time to build credibility, awareness, recognition, and basically an understanding of what you stand for in the world. It takes time to build what your stakeholders, including your staff, can expect (and not expect) from you. Fundamentally, your brand is a long-term relationship that…
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15 things I’ve learnt in 15 years of business
I wrote an article (see here) that summed up the top 10 things I learnt in 10 years of business. They are still relevant and lessons being unlearnt and relearnt every day. In the last five years, as my life changed dramatically, parenting became front and centre, and the world changed around us, the lessons got harder, the challenges steeper and the insights more valuable. Here are my top 15 lessons learnt.
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How do you know when your brand is working for you?
